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Tips For Better Email Deliverability

Filed under: Announcements, Internet — Joseph Mayers on Friday, August 31st, 2007 at 3:32 am

Spam filtering turns the task of delivering requested email into the inboxes of your subscribers into a difficult battle. This should be and used to be easy, but it is not anymore. Not only that your emails might get lost in the nirwana of spam filters, also open and click rates are affected by as much as 20-30% caused by wrong classifications as spam.

Tom Kulzer, CEO of AWeber Communications, Inc., writes, how you can increase the deliverability of your messages. It is all about

  • Permission
  • Subscriber Addresses
  • List Maintenance
  • Message Format
  • Content (Website URL, Words/phrases, Images, …)
  • CAN-SPAM Compliance
  • Reputation
  • Relationships & Whitelisting

Read the full story about “Better Email Deliverability” at the E-Biz Booster Blog.

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