Discover Good Web Writing Style
When surfing the web, you will notices that some sites and authors keep you stick and continue reading even long articles. Others fail miserably to get your attention. I have seen academically trained writers fail in maintaining a healthy number of readers for their Web sites.
How come?
“Academics have to write a lot.”
Yes, but most of them write for specialized educational publishers. They have not been trained to write for a broad web audience.
You have only split seconds to catch the attention of your reader on the Web. It is very easy to click away to a different, probably more enjoyable site. Most Web authors fail to address the needs and habits of the Web crowd.
Read the full article “Web Writing Style“ on Fcon21’s E-Biz Booster Blog. John explains the little tricks that should make your Web copy more an enjoyable piece of writing for your Web visitors.
